AQmarket announces implementation of best practice protocol

El trabajo fue desarrollado junto al estudio jurídico Ferrada y Nehme, de manera de fortalecer el resguardo de la competencia y confidencialidad en la plataforma de abastecimiento.

Con cerca del 90% de penetración en el mercado salmonicultor y pesquero, la plataforma de abastecimiento AQmarket se encuentra en una fase de escalamiento en la provisión de sus servicios. Es así como, de manera de ir abordando adecuadamente diversos desafíos que van de la mano con una creciente participación del portal a nivel industrial, la empresa liderada por Juan Carlos Hurtado y Felipe Manterola desarrolló, junto a la oficina de abogados especialista en la materia Ferrada y Nehme, nuevos protocolos ajustados a la normativa chilena, orientados a dar mayor formalidad y a explicitar entre los usuarios de la plataforma los fundamentos de un ecosistema de competencia, transparencia e igualdad de condiciones.

According to the company's commercial manager, Pamela Guzmán, "a protocol such as the one developed allows us to generate high levels of security and formality in the transactions carried out between bidders and offerors through the platform, in addition to regulating any conflict of interest and safeguarding the confidentiality of the information. In this sense, the bidding processes that are developed on our platform will favour the interests of all those who participate, as it constitutes a space of clear rules of the game that promote fair competition, and at the same time the differentiation in the value proposals of the bidders, highlighting in them the specific attributes of each proposal".

New equipment

Since the beginning of the year, the company has included the main food and fishing plants in the north of the country as part of its client portfolio, and for some months now it has been incorporating the agro-industrial sector, mainly located in the central area.

According to Felipe Manterola, partner at AQmarket, the initiative is based on the "conviction of the need for any industrial sector to have tools that favour transparency, competition and efficiency in its sourcing and contracting processes, and that at the same time minimise transaction costs in the commercial relations between buyers and suppliers. If this has made so much sense in the aquaculture sector, why wouldn't it make sense in any other sector?

He added that it is important, however, to maintain a specialisation in each economic sector, so as to be able to build a base of suppliers that provide expertise and quality to the needs of buyers. In fact, the company's commercial team has been strengthened for the same reason.

"Since June, Pamela Guzmán, with extensive experience in the aquaculture sector, joined the company as commercial manager and will lead the consolidation and scalability of the platform. At the same time, the Santiago office (Metropolitan region) was opened, with Carlos Rozas and Felipe Lira joining the commercial area as executives, whose central mission is the development of the agro-industrial sector and the market in the central part of the country," Manterola said.