The digital industrial marketing platform that connects companies from various industries with more than 10,000 suppliers.

In the context of the health situation that our country is experiencing due to Covid-19, companies have started to look for new technological alternatives that allow, in addition to a more fluid communication, to maintain the continuity of their business, and at the same time contribute to the country's economy not being so affected. In this context, B2B (Business to Business) digital platforms offer a perfect opportunity for this.

En Chile, este tipo de solución viene de la mano de Wherex, portal de compras y ventas de insumos y servicios, que conecta la demanda de grandes empresas con posibles oferentes, para generar procesos de licitación y cotización competitivos, transparentes, trazables y eficientes.

Wherex nació hace casi 5 años en Puerto Varas bajo el nombre de AQMarket para entregar una solución a la industria del salmón, permitiéndoles a las empresas productoras de salmón acceder desde sus no más de 700 proveedores habituales, a los más de dos mil disponibles en este sector.

Although it was originally a platform designed for this industry, today it is used in various sectors, such as fruit growing, construction, manufacturing, among others.

¿Cómo funciona Wherex?

Wherex es una plataforma digital de licitaciones, donde las empresas que buscan productos o servicios específicos, pueden tener acceso a una amplia red de proveedores, logrando con ello, reducir los costos en las transacciones del comercio B2B, con inteligencia artificial y data analytics, lo que permite trazabilidad y entrega datos clave, para así, tomar decisiones de compra informadas.

El cofundador, Felipe Manterola indicó que “esta plataforma de compras industriales B2B trae múltiples beneficios a empresas tanto a compradoras como proveedoras. Las primeras, pueden acceder a un marketplace de más de diez mil proveedores y adicionalmente brinda acceso a información altamente sofisticada a través de los desarrollos en analitycs que ofrece la plataforma”.

He went on to say that "at the same time, it allows suppliers to compete on a level playing field and access greater demand at no cost and online. They can also show themselves to the market and differentiate themselves from others. This is because they can build their own profile based on the evaluations given by their customers. In addition, they can add key information about their company, their certifications, catalogues, among others".

Uso de Wherex

In order to access this service, purchasing companies must subscribe and, for a monthly fee, which will depend on the use of the system, they can carry out their bidding processes.

Luego, Wherex cuenta con un equipo de profesionales que define, según las necesidades de cada cliente, la mejor opción para sus requerimientos, y se realiza una capacitación para entregar toda la información que se necesita para sacarle el mayor provecho a la plataforma.

Felipe Manterola indicated that "this portal is very user-friendly and can be accessed from any device, as long as there is internet. As an example, if a company wants to buy some kind of fruit packaging, it makes the request in the system with each of the general and specific requirements of the product or service. It can even include images or other material as required. Then, through artificial intelligence, a match is generated with potential bidders who meet the described requirements, thus initiating a competitive process.

For their part, suppliers who want to sell or deliver a certain service can register free of charge on our portal to review the tenders in which they could participate. If chosen by the buyer, they must pay a commission that will be defined on the basis of certain variables.

Así, Wherex entrega grandes beneficios tanto a empresas compradoras para que puedan encontrar los mejores proveedores, y al mismo tiempo importantes oportunidades para que éstos puedan diferenciarse, mostrar su propuesta de valor y acceder a oportunidades de ventas en igualdad de condiciones.

https://www.revistalogistec.com/inicio/noticias-industria/2944-wherex-la-plataforma-digital-de-comercializacion-industrial-que-conecta-empresas-de-diversas-industrias-con-mas-de-8-mil-proveedores